UpTrend
Media is Canada's leading independent online advertising representation
network. We are firmly committed to helping advertisers reach
Canadian audiences on a variety of Canadian and international
online properties.
Since launching in 2003, UpTrend Media has continued to play
an integral role in the
rapidly growing $1 billion-plus Canadian online advertising
industry. During this time, UpTrend Media has focused
on acquiring targeted verticals that produce quality content
and services for a niche demographic of users. Combined, these
targeted verticals allow advertisers to create effective and
innovative brand-building media campaigns.
UpTrend Media understands that the Internet is a crowded place
and that Canadian users spend more than 80% of their time
on sites that are published outside of Canada. As a result,
we are committed to helping advertisers navigate through the
clutter and deliver the properties that help them build high-impact
and results driven media campaigns.
UpTrend Media's Mission
To be the best resource for Canadian online advertisers
seeking to reach a desired audience.
To provide publishing partners the opportunity to monetize
their Canadian and international inventory.
To offer advertisers and publishing partners the most
transparent and best online advertising experience possible.
Moreover, UpTrend Media understands the vast nature of the
Canadian online market and is therefore committed to offering
advertisers custom-designed programs that can be distributed
among a range of like-minded sites in order to generate maximum
exposure.
UpTrend Media's Core Values
To partner with quality sites, properties that appeal
to a broad range of quality advertisers.
To offer the highest level of customer support to ensure
on-going satisfaction.
To ensure advertisers and publishers receive the best
possible online advertising experience.
Together, these qualities ensure UpTrend stands as an industry
leader in the online advertising industry.
Currently, UpTrend Media's network of properties reaches over
11 million unique Canadian users per month.
Online advertising in Canada broke
the $1-billion mark for the
first time in 2006, and is expected to grow another 32% this
year. Online advertising spending
totalled $1.01-billion in 2006, up 80%
from $562-million in 2005... read
more
Over 22
million Canadians use the Internet
every month. Advertisers are following the consumer and dedicating
more of their advertising budgets to interactive media. The
IAB has estimated that in 2006, Canadian Advertising Revenue
will top $800 million dollars...
read
more
