Publisher Profile – andPOP.com In each issue of Trending Up, we will be featuring a different publisher, and to launch this new program we sat down with Robert Ostfield, CEO of andPOP.com – take a peek into the minds of andPOP.com! When did andPOP.com launch? andPOP launched during 2005 in Thornhill, Ontario out of our webmaster's parents' basement. What is the main goal of the property? The main goal of andPOP.com is to provide "Pop Culture With Substance." We offer the daily breaking pop culture stories on andPOP.com, but our main differentiation is our video interviews. andPOP produces video interviews with the leading figures in pop culture that are both entertaining and informative, and some of our recent interviews include Top 40 star Jason Derulo, Holly Montag from "The Hills" and Canadian indie band Broken Social Scene. What does andPOP.com do offline? andPOP is dedicated to offering content on a variety of platforms, as our goal is to reach our audience in a medium that works for them. Along with andPOP.com, our content can be found on the following:
Something nobody would ever know about andPOP? Our first major interview was O-Town. Remember them? Strangest/Most Random Interview ever. The most random interview was with Matt Damon. In 2008 we were invited to a red carpet charity event where Matt Damon was appearing. However, there were many media outlets who were also invited. In order to secure an interview, our host Jordan Bortolotti offered to donate his next pay cheque to the charity if he was able to interview Damon. Wouldn't you know the President of the charity brought Damon right over! See for yourself! The most exciting event andPOP has ever been part of? Without a doubt it's the Much Music Video Awards. Every year we have an awesome time and 2010 looks like the best year ever! If you could go back in time and change one thing... I would have ordered the egg salad for lunch. What's in the andPOP iPod? B.o.B. Presents The Adventures of Bobby Ray. We love the tracks on that album. Where do you see andPOP in 5 years? Our vision for andPOP is to continue on our current course of offering informative and entertaining pop culture news content and developing andPOP into the leading pop culture brand in Canada. What's New at UPTREND media? UPTREND media is excited to announce new relationships with the following partners:
Martha Stewart and her family of web properties: marthastewart.com wholeliving.com marthastewartweddings.com weddingwire.com emerils.com pingg.com ziplist.com blueloop.ca yoyomama.ca urbanmommies.com urbandaddies.com Welcome to the team!
UPTREND media is excited to welcome three new employees to our team
– check them out! Welcome Tomasz! Tomasz Maslowski joins UPTREND media as our new Publisher Relations Analyst. Tomasz comes to us with a unique background in Project Management and Online Branding where relationship building has develop into a passion. On the off hours, Tomasz enjoys travelling, photography, skiing as well as wind surfing. We are excited to have him onboard. To reach Tomasz, please contact him at: tmaslowski@uptrendmedia.com or 416-927-1793 ext. 234 Welcome Julien! Julien Savoie, our new Campaign Manager, joins us from Canoe, QMI Sales and most recently Olive Media. We are excited to have this passionate UFC, softball, basketball and lacrosse fan joining our team. When Julien isn't playing sports or attending metal concerts, he enjoys spending time with his friends and sometimes collecting hockey cards. To reach Julien, please contact him at: jsavoie@uptrendmedia.com or 416-927-1793 x243 Welcome Yuli! Yuli Shumsky has spent last 5 years in affiliate marketing, hands on with media buying, SEM and publisher development. He enjoys travelling and spending time with friends, and you can often find him watching The First 48 and playing card games. To reach Yuli, please contact him at: yshumsky@uptrendmedia.com or 416-927-1793 ext. 225 Welcome Clementia! Clementia Mok joins UPTREND media as our new Ad Trafficker. Clementia comes to us with a background in print production and is excited to venture into the world of Online Advertising. When not at work, Clementia loves to spend time with her friends and family, travel to sunny destinations and make homemade ice cream when she can't sleep. To reach Clementia, please contact her at: cmok@uptrendmedia.com or 416-927-1793 ext. 248
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UPTREND media October 2010 |
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